Corporate Level
Marketing at the corporate levels asks this question as 'What business should we be in and what opportunities should we pursue?' This is before we even have a business, idea or product. This is what is known as entrepreneurship.
Marketing at the business level asks this question as 'How are we going to compete against the competition?'
Functional Level
Marketing at the functional level (also known as the operating level) ask this question as 'How do we create and keep customers?' This level deals with marketing tactics and the '4ps' of the marketing mix. This level defines and develops products, prices them, promotes them and then distributes them in a way that helps a company create and sustain demand for their products.
