Product
The Product management and product marketing aspects of the deal with the specifications of the actual good or service, and how it relates to the end-user’s needs and wants.
Pricing
The process of setting a price for a product, including discounts.
Promotion
This includes advertising, sales promotion, publicity, and personal selling, and the various methods of promoting the product, brand, or company.
Placement (distribution) or Place
Refers to how the product gets to the customer, or the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc.
